However, despite this obvious realization, there are many cases where business owners have told me that the last campaign experts who are not working. I can guarantee that when I was told that the answer to my question continued, “How many times did you campaign?” is inevitable, once!
Even if the campaign is not brilliant, you will receive a much greater response, with the result of a more profitable if you commit than if you had a brilliant campaign and he did it only once.
2ND KEY INVESTMENT: I’m not just about the money here. For effective marketing strategy, you should also invest time and energy it deserves in order to reach levels of success you want. This is related to the key number one. If you are required to conduct a campaign, you must be prepared to make sure you invest the time to do it. The campaign will not be effective, the keys will not open up the path of economic growth, if not now, and re-marketing or if you put it that nicely introduces us to the third key.
3RD KEY Consistency: It is said that he has seven to nine times a marketing message to be seen before the person does not respond. In fact, trust is the main reason why people decide to part of their money and buy the product or service. People will not believe in you as a manufacturer of a product or a service provider, or even hope that you are able to provide high quality, and even some 6 years or even 6 months from now, if the message is only about once or twice. More message is seen or heard more will build trust and confidence in their ability to do business with quality companies.
Also in error, which is commonly made by companies is to change the message. If you live in the UK, in your opinion, washing-up liquid Fairy effectively cleans the dishes? I’m sure not. Did you know that this message has not changed for over 50 years? Communication has not remained the same, with a child waiting for the tank is empty, so you can use them in some games or toys they make. ”Hands to the dish …” It is only recently that the Procter & Gamble’s Fairy liquid developers changed by the introduction of Ainsley Harriot. And this is mainly due to the fact that it changed the way you wash first, not standing at the sink but opting for the load of our dishwashers.
Nescafe Gold Blend, but the nation connect the line with an advertising campaign in 1980 with an attractive couple who lived next to each other and sharing coffee or two cups of credit around the situation awkward, funny and romantic.
Be consistent. Once you know what works, leave it alone.
4TH KEY is trust: The survey conducted in the USA to determine why people buy, one of the reasons was that they felt confident in buying from the industry. I touched this issue in 2 key.
It does not matter where you live, USA, UK, Europe, Australia, the result will be the same. In fact, when I’m asked about criticism of economic activity, whether the sales, sales skills, presentation, or customer support, first I look at it if they are to build confidence in your customers? If a potential customer is not satisfied, you as a supplier of the product or service, then no matter how much money you can send your marketing, how slick the sales team, which use state of the art equipment to provide your company into the world, you’ll find that not believe in you, the customers will not buy.
5TH KEY is patience: Too often I see businesses close and give you a marketing campaign because they do not want to see the results immediately. You need to make sure that you have the patience when it comes to marketing, otherwise it will be very difficult to conduct the first four keys to effective marketing.
6TH KEY diversity: Marketing is not just ad in the newspaper or on TV. It’s not just direct mail and posters in the local street is. Marketing is everything we do and it is important to also understand and accept the fact that the various marketing tools rarely work on their own. However, they soon discover that the combination of various marketing tools work very effectively. A wider range of companies more successful.
7TH KEY is convenience: How easy is it to do business with you? I ask this because in today’s society is a precious time and people are reluctant to waste it. So make sure you’re running a company for customer convenience and not yours.I regularly see frustrated people, who come from 12 banks, two p.m. every day. The reason they are frustrated because they want their bank to do just in time to spare during a busy day – time for lunch.The problem is the optimal time for each other, but what makes the experience is frustrating is that most banks also allow their tellers to go to lunch in this period, so the number of desks open to actually decrease by increasing the waiting time to service. This is not very comfortable – perhaps this is one of the reasons why the banks so disliked?
KEY UNDER 8TH: When are the actual benefits achieved? This is when the sale is? If you think the answer is yes, then please do not. They will sell a small profit, it can only really cover the costs of particularly if you work in a tight margin. The actual time to make real, productive and satisfying when you have profits arising from the business and you get your customer to buy again, or provide you with business referrals. This is actually the point of first sale, that the real marketing begins. After sales and business from customers gives you a true benchmark for economic development and success, that the real profit.
9th KEY is the surprise: There will be time in the company, if you take it and what it offers, for granted. It is natural for this because they work in it every day, around the same products or services.However, customers are not absorbed in the company, and as you all know, people love surprises. Make sure your marketing keeps customers surprised and as a result, excited.
10-KEY is the measurement of: If I asked you to tell me how your last successful marketing campaign you would be able to tell me? If the measured results can be obtained from the marketing you can effectively double your profits. You can do this by making the necessary adjustments needed to copy or stop a campaign that does not work.Some ways to market your business that you will learn in another podcast will give you the results.Depending on the product or service, may actually not. You will not know which one is working and where, if you’re not measuring them.
I had a customer who, for three consecutive years, ran the same 600 pound advertising campaign year in the company directory, and never got all the questions. If the measurement result after the first year could be saved an additional 1,200 pounds
11. KEY, is the commitment: It really works in two ways, as it relates to the involvement of the relationship between you and your customers. The first way is the relationship you have with customers or follow the lead? Did you speak to them in the correct manner? Will provide quality services? And as a result of the second part enters into force, customer relationship with you. Do you still do business with you? They do not apply to other companies?
Business is about relationships with customers.The better relationship you have with them a greater chance that they will remain loyal to you and is still often the company. So Take.
12TH KEY cooperation: Most business owners are used to compete with companies that provide similar services or products to them. It is antiquated view as cooperating with companies that offer similar goods to you will increase its presence in the market, with profits at the end of the law in reduced expenditures of both time and money. In addition, you will not be local companies that provide products or services that compliment you. Cooperation with these companies in marketing opens doors to new customers, never glued on the front, and thereby help to increase profits. We will look at this concept in more detail in the podcast about marketing fusion.
13TH KEY EQUIPMENT: In today’s society, that we should not be reluctant to make use of the many selections and styles of devices available in the market and promote your business, such as computers, electronic mail, software packages, internet, cell phones, fax machines, palm-top PC and the similar. All these and help you promote your business and keep striving forward, to increase their profits.
14 and the final KEY AGREEMENT: You can waste time and money to send marketing materials to everyone and anyone, putting it simply, people who really do not want to. Or, as the most effective way of marketing guru Seth Godin describes it through the marketing agreement. Get the consent of potential customers to send marketing materials to them. Make elect to receive materials from you and not give up or throw it away. In this way, you’re really targeting on those who want to hear from you, and most importantly more likely to buy from you.
