Where is marketing going? Where will it be in 2010? Here are some ideas:
Personal Ads:
Not “Single white male is ….”. Advertisements displayed personalized data to the end user. This trend began with products such as Google AdWords, where visitors are greeted with ads targeted to content on the site. With the free flow of personal data online, it is possible that a few years, ads can be like “Bob, Buick over due for an oil change, there are 3 next Quick Lubes”
Advertising Channels:
Cable channels are developing so fast, it is difficult to keep up, we will soon be surfing on the canal in 1430 for “2010 Chevrolet Series” where we really sit back and watch one-hour special for Chevrolet – the kind of advertising will work for several reasons:
- It’s highly targeted
Current television advertising (advertising) often treat the MUTE button or get up to get more popcorn, leaving an unknown number of viewers watching 30 seconds of advertising.
- Adoption of the market
When viewers tune in particular with respect to the product, its effective communication grows exponentially. For example, if viewers are not interested in “Home Depot Shed Products’ advertising channel, do not watch. For those of you who are interested in the home and garden, and Do It Yourself, this channel would serve as personal as the expert. Home Depot reaches only to people interested in their products while maintaining their image of an orange apron.
Personal Website:
On some pages now, you can change the color and theme parties. This makes the city more enjoyable – which leads to repeated more visitors.When the user spent time to create their own portal, go back and use their main source of information (think MSN).
Websites of the future must be able to support the “no two are like” mentality. End users must possess the ability to customize their content, color, theme, and functionality.
Changes are on the horizon, preparing to capture your visitors and give them “one on one” feeling.





